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My interest in design began with my early fine art training working as an apprentice to a production potter. I learned the fundamentals of functional design by creating usable ceramic ware. I later worked with exhibition design in art galleries and museums. I also worked in the fashion and retail industry as a visual merchandiser with Bergdorf Goodman, Macy's and Michael Kors. I later began teaching art, and then technology. Through my teaching experience I observed students learn as well as struggle using badly designed software interfaces. From these experiences and a desire to explore the effectiveness of product design, aesthetics, narrative and problem based learing, I began working as an information and interaction designer. I have worked with a variety of clients developing systematic design, online marketing, demos and physical computing and digital signage. Some of these clients include Lowe's, Caterpillar, Citibank, New York Stock Exchange, Verizon and more. Today I work as an Associate Creative Director within the interactive design industry and I teach at Parsons School of Design while also working in my studio art practice. Below are selected examples of some of the projects I have worked on. |
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actionhero.verizon.com
Verizon's Action Hero is a movie-rendering tool designed to showcase the power
of broadband and the applications and services it can deliver, and to highlight
Verizon's focus on entertainment, this free interactive online tool gives users
the ability to direct their own CGI rendered short action movie where the user
can uploda their own photo and cast themselves as the hero who saves the world
from killer bugs, mad scientists or insane robots.
Developed by R/GA for Verizon, I was a member of the team which concepted this experiential site, and developed this project.
This project won a Silver Cyber Lion at Cannes, 2007. Hurray!!! Cannes Lions 2007
This project was also featured as Site Of The Day on Favourite Website Awards www.thefwa.com
"FWA found the Verizon Action Hero Web site to be a very original experience," said Rob Ford, FWA founder and principal. "In our seven year history, this was the first time we had the pleasure of creating our own movie that would be rendered and sent to us for our personal and shared viewing pleasure. The overall quality of the complete experience was first class, with a seamless walkthrough and an end result that we will never forget.
Here is a screen shot from the project where the user is able to upload thier image and prepare it for CGI rendering and inclusion in the customized movie short.
Take a look at an example of an embedded movie module designed to accomodate viral placement of this branded experience.
From user scenarios and ethnographic research, to usability testing, research and focus groups. User experience is at the core of every design endeavor.
Use Case Scenario 48kb 
User Interaction Flow
From information design systems to organization structure, and system architecture the tasks involved range from site maps and wireframes to design and business strategy.
Highlevel Site Map 30kb
Contact me to see more examples.
I've worked with R/GA on deploying a systematic redesign across Verizon.com as well as secondary websites which address small and medium business consumers.
Large scale redesign of Citibank websites. I worked as a member of a team of interaction designers, technologists and subject matter experts over a period of two years to merge three existing websites into one unified online banking, marketing and financial portal. My work with Citibank included the creation and launch of Spanish language online banking, as well as multiple enhancements to the online banking environment including digital check image presentation, the development of and implementation of global interactive brand standards, mutiple demos, and the over all systematic redesign and launch of Citi.com.
"Most intelligent banking site around. Its design is simple but robust
and its functionality is top notch."
- Forbes
chose Citibank® Online as its favorite online banking site in its Winter
2003 Best of the Web issue.
Recently the NYSE.com launched a redesign of the website, introducing a new architecture to enable easier access into over 90,000 pages of content and financial data. As Interaction Design Director on this project I collaborated with NYSE management, technologists as well as content specialists and visual designers to develop a flexible system enabling users to find information more intuitively, and allow administrators to more easily maintain content management.
View the old home page vs the new home page
Large scale redesign of Lowes.com, development of secondary marketing websites and the development of an online and kiosh/in-store gift registry. I worked as the Associate Creative Director of Interaction Design on the Lowe's account which entailed an extensive redesign of the Lowes.com search, navigation and merchandizing methodology.
See Related URL list of sites that I have worked on.
Contact me to see more examples
I worked with a team of designers, developers and subject matter experts to create a series of interactive ADA complaint Flash / HTML demos to promote enhanced online banking capabilities at Bank of America. The demo structures utilize a flexible structure and accomodate an evolving and active brand and design system.
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Online
Banking and Bill payment test drive demos
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Consumer online
banking overview
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While working with Citibank, I worked with a team of designers, writers and a financial planner to design and develop several demos about online banking, as well as a marketing demo to build awareness about Citi Pro, a financial planning service to help build consumer financial literacy and assist in the bank's customer acquisition and retention goals.
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I worked with a team to develop a series of buzz campaigns online including a demo of Verizon FiOS Interactive Media Guide. verizonfios.com/img
Contact me to see more examples.
Interactive Touch Screen interface in a retail bank branch in Chicago. This 90-day Point of Sale installation was a trial to test interactive displays projected onto the plate glass windows of the bank to track them as an effective means of engagement with prospects and customers and encourage foot traffic into the branch.
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Interior Touch Screen Files 5.77mb
(Zip)
Interaction Concept 2.3mb
Press
B of A Hoping High-Tech Window Attracts
Customers 
By Ben Jackson, American Banker, Friday, August 22, 2003
Bank of
America's Interactive Poster
By Joe Shepter, DesignInteract.com
Window to the Future 23mb
Chicago WFLD Channel 23 - Fox News, August 13, 2003
I worked with a team of architects, exhibition and interative designers to create a series of motion activated interactive videos which were integrated into a demonstration residential environment established as a means of showing the capabilities of FiOS to press and investment analysts.
Contact me to see more examples.
I've worked with a variety of artists, architects, curators and designers in exhibition design.
The exhibitions Angst
Cartography, by the architecture team Baratloo and Balch and the inagural
exhibition Corpo Onbrosso,
by Judy Pfaff are two of many exhibitions which I worked on with curators, artists
and architects.
View additional exhibition design work
 Angst Cartography, Baratloo and Balch |
 Corpo Onbrosso, installation by Judy Pfaff |
