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Design 3: Visual Organization and Information Design

Required Reading

The text books below are available for you at the Barnes & Noble College Text Store
105 Fifth Avenue at 18th Street, 212-807-0099

• Thinking with Type by Ellen Lupton. Princeton Architecture Press, New York, 2004
• Visual Explanations, by Edward Tufte, Graphics Press, 1997
• The Cognitive Style of Power Power Point, 2nd Edition, by Edward Tufte, Graphics Press, 2006

Note that many of the books listed here have also been placed on reserve at the Gimble library under my name and also under Matthew Robb.

In addition to the required texts above, there will be additional available in periodic handouts.

• pp 110 - 111 Iconic Representation, Universal Principles of Design
• Visible Narratives: Understanding Visual Organization Luke Wroblewsk
• Chapter 2 The Intelligence of Visual Perception (i), pp 13-36. Arnheim, Rudolf. Visual Thinking. University of California Press. 2004
• The Alarm on Security Is Sounded, Quietly By Steve Heller, New York Times. Published: September 11, 2005 Article online
• Chapter 1, Enter the Dragon, The Vernaculr of Beauty pp 11-24. Hickey, Dave. Invisible Dragon: Four Essays on Beauty, Foundation for Advanced Critical Studies, Incorporated, 1994.
• Chapter 3, Explaining Magic: Pictorial Instructions and Disinformation Design. pp 55-71 Tufte, Edward. Visual Explanations: Images and Quantities, Evidence and Narrative. Cheshire, CT: Graphics Press, 1997.
• pp 10-13, and pp 133-156, Grid Systems, in graphic design, Revised 4th Edition (5.4 mb), Josef Muller-Brockmann, Arthur Niggli Ltd., Publishers 1996
• pp 64-65, A Primer Of Visual Literacy (3.1 mb), Donis A. Dondis, The MIT Press, 1973

Recommended Reading

Perception:

• Arnheim, Rudolf. Visual Thinking. University of California Press. 2004 (Originally published in 1971)
• Forgus, Ronald H. and Lawrence E. Melamed. Perception: A Cognitive-Stage Approach. New York: McGraw-Hill, 1976.

Visual Language and Graphic Design:

• Alexander, Christopher. Notes on the Synthesis of Form. Cambridge: Harvard University Press, 1964.
• Dondis, Donis A. A Primer of Visual Literacy. Cambridge: MIT Press, 1973.
• Wong, Wucius. Principles of Two-Dimensional Form. New York: Van Nostrand, 1988.
• Will Lidwell, Jill Butler, Kritina Holden. Universal Principles of Design. Rockport Publishers, 2003.

Typography:

• Tschichold, Jan. The New Typography: A Handbook for Modern Designers. University of California Press, 1995
• Strizver, Ilene. Type Rules!: The Designer's Guide to Professional Typography, 2nd Edition, School of Visual Arts, New York, NY 2006
• Carter, Rob, Ben Day, and Philip Meggs. Typographic Design: Form and Communication. New York: Va Nostrand Rheinhold, 1993.
• Heller, Stephen. Typology: Type Design from the Victorian Era to the Digital Age. New York: Chronicle Books, 1999.
• Spiekermann, Erik and E. M. Ginger. Stop Stealing Sheep & Find Out How Type Works, Second Edition. New York: Pearson Education, 2002.
• Read the links below about typography from the website Thinking with Type, based on the book Thinking with Type, A Critical Guide For Designers, Writers, Editors, & Students. by Ellen Lupton. Princeton Architecture Press, New York, 2004.
  • Anatomy
  • x-heights
  • size
  • families
  • big families
  • classification
  • kerning
  • tracking
  • line spacing

Information Design:

• Mijksenaar, Paul. Visual Function: An Introduction to Information Design. New York: Princeton Architectural Press, 1997.
• Mijksenaar, Paul. Open Here: The Art of Instructional Design. Stewart, Tabori & Chang, Inc. 1999.
• Wildbur, Peter. Information Graphics: A Survey of Typographic, Diagrammatic and Cartographic Communication. New York: Van Nostrand Reinhold, 1989.
• Wildbur, Peter and Michael Burke. Information Graphics: Innovative Solutions in Contemporary Design. London: Thames & Hudson, 1998.
• Tufte, Edward. The Visual Display of Quantitative Information. 2nd Edition. Cheshire, CT: Graphics Press, 2001.
• Tufte, Edward. Envisioning Information. Cheshire, CT: Graphics Press, 1990.

Art & Design Reference:

• Hickey, Dave. Air Guitar: Essays on Art and Democracy, Foundation for Advanced Critical Studies, Incorporated, September 1997
• Hickey, Dave. Invisible Dragon: Four Essays on Beauty, Foundation for Advanced Critical Studies, Incorporated, 1994.
• McCloud, Scott. Understanding Comics
• McCloud, Scott. Reinventing Comics: How Imagination and Technology Are Revolutionizing an Art Form. HarperCollins Publishers. 2000.
• Norman, Donald. The Design of Everyday Things. New York: Basic Books, 1988. (Note also published as the Psychology of Everyday Things)

Related Links:

• www.wgsn-edu.com Each of you has been provided with free academic access to the fashion and design insustry trends and research service WGSN-edu website
  Request the registration PIN from your instructor inorder to register.
  Click PIN update (a link in the left-hand column of the home page). Input the PIN supplied to your by your instructor and leave the old username and password boxes blank and fill in the registration form.
  You will then need to choose a new password, submit the form and a new username will be emailed to them.
• http://del.icio.us/acrstudio/Design3 I will maintain a list of links to information that may be relevant to the Design III class. You can visit this del.icio.us list of links for additional research.