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Design 4: Visual Organization and Information Design

Introduction
Reading
Week 5: Feb 25

Introduction

  • Design 4 - 3156 - PUDM 2003 - C
  • Spring Semester Jan 28 - May 12, 2008
  • Mondays, 6pm - 8:40pm
  • BUILDING: Arnhold Hall 55 W13th Street
  • ROOM: 425
  • Instructor: Andrew Robinson
  • E-mail: robinsoa@newschool.edu
  • Office hours are by appointment only. If you would like to schedule an appointment please send me a request via e-mail. I will do my best to accommodate time with you after or just prior to our class.

Syllabus and Course Description

The focus of this course is visual organization and information design.

This course is a continuation of Design III: Visual Organization and Information Design, with an emphasis on the latter. Students will explore information design by examining and creating visual communication in the form of page layouts, diagrams, charts, pictograms, maps and instructional material. The class involves a studio and will draw upon previous design and technology skills. Prerequisites: Design 1, 2, 3, and Design & Technology

This class will explore

  • Practical applications of Gestalt principles of visual organization
  • Form, meaning and culture through objective and subjective representation
  • Visual explanations including maps and charts
  • Sequence and narrative through typographic and pictorial instructions
  • Systematic graphic and information design

Assessable Tasks

  • The coursework will include in-class and out-of-class projects that demonstrate ongoing development in visual analysis, design, and presentation skills.
  • Out-of-class projects will range in duration from 1 to 5 weeks, with work to review due each week.
  • Readings and discussions.
  • Final project presentation at the end of the semester.
  • Group critiques.

Learning Outcomes and Objectives

  • Develop a conceptual understanding of visual organization.
  • Develop an ability to apply this conceptual understanding to the development of practical skills.
  • Develop a repertoire of strategy for the visualization of a variety of kinds of information.
  • Understand the implications that visual organization skills hold for the practice of design management.
  • Prepare students to apply their knowledge of visual organization to their upper-level classes

This syllabus is subject to change at the discretion of the instructor. Material included is intended to provide an outline of the course and rules that the instructor will adhere to in evaluating the student’s progress. However, this syllabus is not intended to be a legal contract. Questions regarding the syllabus are welcome at any time and may be directed to the instructor.

Download a pdf copy of this syllabus

Class Schedule

  • Week 1: Jan 28 Form and Meaning Topic: Shaping content and context with visual forms.
    Class Activity: Review of Design III topics and learnings
  • Week 2: Feb 4 Objective and Subjective representation Topics: visual hierarchy, typographic grids, page layouts, type/image relationships
  • Week 3: Feb 11 Objective and Subjective representation, continued Class Activity: work in progress
  • Feb 18 No Class on Monday, President's Day. Instead we will have class on Tuesday Feb 19.
  • Week 4: Feb 19 Objective and Subjective representation, continued Class Activity: work in progress, midpoint in-class review
  • Week 5: Feb 25 Objective and Subjective representation, continued Class Activity: work in progress
  • Week 6: Mar 3 Visual explanations Topics: Maps, charts and diagrams Class Activity: project critique * Midterm Review
  • Week 7: Mar 10 Visual explanations Class Activity: work in progress
  • Mar 17 No Class this week, Spring Break
  • Week 8: Mar 24 Visual explanations Class Activity: work in progress
  • Week 9: Mar 31 Visual explanations Class Activity: project critique
  • Week 10: Apr 7 Sequence, narrative and storytelling Topics: storyboards, ternary form, visual learning through sequence and pictorial instructions Class Activity: Begin narrative project
  • Week 11: Apr 14 Sequence, narrative and storytelling Class Activity: work in progress
  • Week 12: Apr 21 Sequence, narrative and storytelling Class Activity: work in progress
  • Week 13: Apr 28 Sequence, narrative and storytelling Class Activity: work in progress
  • Week 14: May 5 Sequence, narrative and storytelling Class Activity: Preliminary review and revisions on work in progress
  • Week 15: May 12 Final Presentations

In the rare instance that I am delayed arriving to class. If I have not arrived by the time class is scheduled to start, please wait a minimum of thirty minutes for my arrival. In the event that I will miss class entirely, a sign will be posted at the classroom and an e-mail will be sent to you indicating the next week's assignment.

Grading Standards

Your grade is determined by your performance in following areas:

25 % Participation (discussion at critiques), attendance, and use of in-class work time. How much did you contribute to class discussion, lectures, and critiques? Were you a valuable asset to your fellow students?

25 % Homework (Average of individual grades)Did you complete your assignments? How well did you complete the assignments? Did you take care in the craft and presentation of your assignments? Did you complete and comprehend the readings? Did you surpass the requirements and push the boundaries of the assignment?

50% Final Project Presentation Did you make a professional presentation? Was your design systematic in nature? How dedicated were you to your project? Did you keep a consistent index of your work? Can you track your process with your preliminary research and documentation? Did you strive for excellence in design?

General Assignment Assessment System

  • A 4.0-3.9 Work of Exceptional Quality
  • A- 3.8-3.5 Work of Very High Quality
  • B+ 3.4-3.2 Work of High Quality, Higher than Average Abilities
  • B 3.1-2.9 Very Good Work; Satisfies the Goals of the Course
  • B- 2.8-2.5 Good Work
  • C+ 2.4-2.2 Above Average Work, Average Understanding of Course Material
  • C 2.1-1.9 Average Work; Passable
  • C- 1.8-1.5 Passable Work but Below Good Academic Standing
  • D+ 1.4-1.2 Passable Work but Significantly Below Good Academic Standing
  • D 1.1-0.9 Below Average Work
  • D- 0.8-0.7 Barely Passable Work
  • F 0.0-0.7 Failure; No Credit
  • WF 0.0 Unofficial withdrawal
  • I A grade of "Incomplete" is given only with the written approval of the instructor and the Program Director or Department Chair. The Request for an Incomplete Grade Form must be filled out by the student and instructor prior to the end of the semester. If a grade of incomplete is approved, outstanding work must be submitted within a period of four weeks after the last day of class.

Student Responsibilities

  • Treat class time as an opportunity
  • Arrive to class on time, with all materials, ready to work steadily
  • Be prepared with all your required materials for every class
  • Complete assignments and readings on time
  • Back up all your electronic files each week.
  • Always strive for excellence in design. Clear visual presentation of all stages of work will be essential.
  • Any papers should be neatly typed. No handwritten papers will be accepted.
  • Participate in class discussions and critiques
  • Ask for help when needed
  • Respect your fellow students at all times
  • You are responsible for cleaning up after yourself at the end of each class
  • No iPods or cellular phones are allowed in class (you will be asked to leave class if your phone rings and will be marked absent)
  • MAKE SURE YOUR PHONE IS OFF BEFORE EVERY CLASS

Academic Integrity and Honesty

Academic honesty is the duty of every member of an academic community to claim authorship of his or her own work, and only for that work, and to recognize the contributions of others accurately and completely. Academic honesty is fundamental to the integrity of intellectual debate and creative and academic pursuits. All members of the University community are expected to conduct themselves in accord with the standards of academic honesty. Students are responsible for knowing and making use of proper procedures for writing papers, presenting and performing their work, taking examinations, and doing research.

Plagiarism and cheating of any kind in the course of academic work will not be tolerated. Academic honesty includes accurate use of quotations, as well as appropriate and explicit citation of sources in instances of paraphrasing and describing ideas, or reporting on research findings or any aspect of the work of others (including that of instructors and other students). These standards of academic honesty and citation of sources apply to all forms of academic work (examinations, essays, theses, computer work, art and design work, oral presentations, and other projects).

It is the responsibility of students to learn the procedures specific to their discipline for correctly and appropriately differentiating their own work from that of others.   Compromising your academic integrity may lead to serious consequences, including (but not limited to) one or more of the following: failure of the assignment, failure of the course, academic warning, disciplinary probation, suspension from the university, or dismissal from the university.  

Every student at Parsons signs an Academic Integrity Statement as a part of the registration process. Thus, you are held responsible for being familiar with, understanding, adhering to and upholding the spirit and standards of academic integrity as set forth by the Parsons School of Design Student Handbook .

Course Syllabus Policies

Attendance Policy

Full participation in the studio and classroom experience is essential to the educational process. Students are expected to attend classes regularly and promptly.

  • Perfect attendance will be considered as a positive impact in the evaluation of your final grade.
  • 3 absences leads to a one full grade deduction off the final grade (e.g. from a B to a C);
  • 4 absences leads to failure.
The following may be counted as an absence:
  • Coming to class without the required materials
  • Sleeping in class
  • Being asked to leave class because of disruptive behavior.
  • Doing other course work in class.
Tardiness

Two tardies will be counted as one absence.

Class begins on the hour sharp. The door to the classroom will be closed at that time. Anyone walking in after the door has closed (when class has started) will be marked late. Even 5 minutes is considered tardy.

NOTE: When a student is absent, it is a student’s responsibility to obtain missed assignments from other classmates, the professor (via e-mail) and/or the class web site and make-up the work in time for the next class.

Materials List

  • journal / sketch book
  • 18 or 24 inch metal straight edge
  • ruler (with both picas and inches)
  • x-acto knife with package of #11 blades
  • technical pen(s) (00 and /or 1)
  • 12 x 17 inch pad of sketch paper
  • 12 x 17 inch pad of 4-ply white bristol paper, smooth finish
  • tracing paper, pad or roll
  • white art tape
  • hot press illustration board
  • black and white gouache paint. medium or large tubes. (suggested brand: Winsor & Newton Designer)
  • black India Ink
  • quill Ink pen holder and at least 3 ink nibs to go with your pen (fine, super fine and medium nib points)
  • water color brushes (type Round, size #1, #3, and one 1" wash brush)
  • 12"x18" (or larger) Cutting Mat
  • rubber cement (no spray mount in class)
  • rubber cement pick-up
  • white vinyl or pink pearl eraser
  • scissors
  • burnisher (an old spoon works best)
  • 2 USB flash drives

Digital camera You will need access to a digital camera for your research. If you do not own one the university has digital cameras which you may borrow. For more information: http://www.newschool.edu/at/agreements/s_eqc_agreement.html

Note there may be additional materials as required for specific projects.

How to prepare a project for submission

Execute all assignments in a professional manner: clean, neat, well presented. This is taken into consideration when evaluating your work it will impact your grade.

All final printed projects unless otherwise instructed should be mounted on 2 or 3 ply white hot press illustration board. The art work should be mounted using rubber cement (no spray mount inside the class room please). Neatly trim the art work and mount the work centered on the face of the illustration board. The illustration board should have a neatly cut mat and even boarder around the face of the work. Provide for a 2" margin on the top, left and right and a 4" margin on the bottom. For example if your project art work is 8.5x11" portrait format. Mount art work vertically on a 10.5x15" piece of illustration board. Cover the face of the work with a protective flap of Tissue (glassine, or tracing paper). Create a label with your name, date, instructor and project name and attach it to the back securely.

Example below shows the BACK view of the board which includes the label.


Tissue paper flap:
The flap covers the face of the art work. The tissue is taped on the back side of the illustration board using white artists tape.
Typed name tag:
your full name
date
instructor
project name

All electronic source files are to be submitted along with each assignment.

Naming your file
  • You should bring your electronic source files to each class on a thumb drive. All electronic source files are to be submitted at the end of the semester on a CD or Thumbdrive.

  • When naming your files use the following convention when you submit your work each week. last name, first initial, week number, and a short descriptive project name followed by the file suffix eg. jpg, .jpeg, .indd, tiff, eps, pdf, .doc, .ppt, etc. Web servers do not like spaces or most punctuation in a file name, so run everything together and use characters (aBc), numbers (123) and the underscore (_).

  • Examples:
    Wrong andrew robinson week1/projectname, ar#1 project:na.me.doc
    Right robinsona01projectname.indd, robinsona01projectnameimage1.jpg

Additional web resources


Andrew Cornell Robinson acrStudio © 2008